United States Water Fitness Association
The Central Aquatics Information Resource for over 30 Years
"The health and safety of our participants, including our instructors, is our top priority."
- John Spannuth, USWFA President/CEO

Don't Call Your Swimming Pool a Lap Pool

Things are changing dramatically! As aquatic program decision-makers discover that swimming pools can attract a wide variety of participants as well as a larger number of participants, they are considering various ideas for aquatic programs and activities.

We are not trying to eliminate lap swimmers, but to help aquatic program decision-makers to more closely evaluate how they use their pools. To encourage them to consider aquatic programs that will help them increase participation, income, and help more people enjoy swimming pools. By creating money-making programs and activities, you can "pack your pool!" The USWFA estimates that less than 5 percent of Americans can swim 500 yards or more without a stop. Why do we shut out other aquatic programs because a small group of the total population wants to swim laps? We encourage you to enlarge your target market. Lap swimmers do not produce big participation numbers or dollars. Children's learn-to-swim classes, water exercise classes and now aquatic exercise personal training are usually the biggest producers of revenue for swimming pools.

 If you need aquatic ideas, click below for information about the Aquatic Directors Manual.
This manual consists of 50 chapters and includes more than 350 pages, plus 30 master copy forms.
Aquatic Director Course Information
Online Registration Form

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